The web is like a living, breathing organism. It’s constantly changing and evolving. You might say this animal has a serious caffeine addiction, considering the lightning-fast pace at which things move. Cutting-edge technologies arrive then fade away into the distant 6-month history of the medium. Apps obtain mainstream success only to be overshadowed by newer, shinier apps. Just when we started getting a grip on multi-browser compatibility, a whole slew of new platforms have emerged with the widespread adoption of mobile web devices.
But despite the highly dynamic nature of the web, some things in the web design industry never change.
We as web professionals must remain acutely aware of the age-old constants that make our businesses sustainable and allow us to thrive over the long-term. The fact that we live in an age of information-overload — coupled with the fact that we happen to work right in the center of all the noise — means we must work even harder to stay focused and recognize what’s important in the grand scheme of things.
This article highlights the few aspects of being a professional web designer that remain intact, year in, year out. These constants hold true for other fields as well. They have for a very long time, and will likely be a fact of life well into the future.
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