Top
 

IBM | URBAN FURNITURE CONCEPT

Smarter City

IBM TURNS ITS ADS INTO USEFUL URBAN FURNITURE

Smart Ideas for Smarter Cities

Did you ever need a ramp for your luggage (or bike), or a shelter from a sudden downpour, or a place to sit down and tie your shoe? IBM believes that city life can be awfully inconvenient–and that cities should be designed with the needs of ordinary citizens in mind.

Many brands talk about making their communications output useful, but they’re usually talking about apps or other digital or social programs. IBM has taken the idea of utility and applied it to the traditional outdoor ad. The company has launched a series of outdoor ads that double as functional surfaces for the “People For Smarter Cities Project.” The goal of this campaign, created in collaboration with Ogilvy & Mather France, is to encourage forward-thinking citizens and local leaders to consider how to make their neighborhoods “smarter” and, therefore, better.

 

1683133-slide-slide-3-ibms-functional-ads-help-make-cities-smarter03

1683133-slide-slide-1-ibms-functional-ads-help-make-cities-smarter02

1683133-slide-slide-2-ibms-functional-ads-help-make-cities-smarter-01

Written by: Avi Bisram

Latest comments

Leave a Reply