Responsive web designs, after its introduction in 2010, has garnered enough relevance to remain in the trade as a vital marketing tool for businesses. Because of its unique properties that easily eliminates the extra effort in building separate mobile sites, it can effortlessly be the answer to your next marketing campaign success.

Think about your customers and remember that every single one of them owns a cell phone. Ask yourself, will they be more likely to engage with your website from a desktop PC or from a device that’s available at all times right in their pocket and whether a responsive web design will best suit their needs? Will a great experience through responsive design help encourage them to buy or contact?

4 Reasons your business needs a Responsive Web Design

1. Your Client is on a mobile device!

With reference to an article on Search Engine Watch, there are 6.8 billion people in the world and about 5.1 billion of them own a cell phone.  Also in an article on Pew Research Center, 28% of Internet usage comes from a mobile phone and it is projected to take over desktop usage by 2014. All of these are useful statistics in understanding the customer faction and the need to quickly move in the direction of mobile responsive websites. As these percentages continue to grow, it is important for your business to get accustomed with the trend and start making plans to move to a responsive web design.

2.Save Cash on Agency and Web Developer Fees

About 70% of businesses in world run a website to show off their services online. Ultimately, these varying business models operate different web design budgets for their businesses. When running a website, you spend more on developers trying to develop mobile and desktop websites separately for your business as compared to developing just one website that would fit perfectly on every other device. So unless you can put developers on a large payroll, think twice about forgoing responsive web designs.

3. Fluid Content Navigation

With a responsive web design, there is no such thing as a crowded page. All your content can stay on a web page without need for leaving out extra content that didn’t fit on the mobile version. In previous practices, businesses would intentionally omit some content that was originally hard to view on mobile and would request that you visit the web version of their page in order to access such information.  If your business operates on a Responsive Web design, customers on mobile won’t have to worry about a web version because they can see it all. Businesses that sell products online can now record sales even with customers constantly on the move.

4. Be Friends with Google

Responsive web designs are SEO friendly. In an article on Google developers, Google recommends webmasters follow the industry best practice of using a responsive web design. A Responsive web design will generally do better on Google’s site rankings than its other counterparts and so we recommend that your business adopts one if you desire to get found easily.

Helpful?… Insightful?… Share your own thoughts and opinions about responsive web designs below.

Written by: Avi Bisram

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