Why you should hire a freelancer

Choosing who you hire to build your website is not a decision your company should take lightly. There are numerous factors to take into consideration – timeline, experience, quality, cost, rapport to name a few.

In my experience I would suggest that the idea of hiring a freelancer for your next project is not given much thought, if any at all. After all, you want the experience, and quality that only an established company can provide, right?

Wrong! Well, in the most part.

I’m sure you’re looking for all these qualities and more, but the idea that only a company can provide them is a large misconception. Freelancers often provide above and beyond the traditional business model, because they don’t have the limitations that most companies are bound by.

You should hire a freelancer for your next project, and I’ll explain why.


The first and foremost reason for hiring a freelancer is the quality of work. A freelancer is useless without a good portfolio, and to maintain clients, a high standard is a continual requirement. A freelancer is directly responsible for every piece of work produced, and every job must be treated as such.

When you work with a freelancer it’s very much ‘what you see is what you get’ – you will have seen their work, and you know they will be the one working on your project. You will be getting the expertise and quality of work that you paid for directly, not that of whoever has been allocated to work on your project.

Communication / Rapport

Communication in any business is important to the success of a project. As mentioned above, when you hire a freelancer, you know that you will be dealing with that person 100% of the time – not a sales rep, account manager, designer or secretary. A freelancer must understand every aspect of the project, and as such, the project will not get lost in translation. You can rest assured that you will have a single point of contact from start to finish.

Freelancers are also generally available outside of traditional working hours, and will provide you with direct contact details, understanding that clients may have different circumstances, and be able to adapt as required.

Through working closely with a freelancer, it is likely that both parties will develop a solid rapport, aiding in the understanding of the project and contributing to the final product in a way not possible through traditional business models. Developing this connection will also build the foundation for a strong relationship likely to continue for future ventures, beyond the extent of the project at hand.


A common misconception is that a freelancer doesn’t hold the experience equivalent to that of a business with several employees. While this is most likely true if you consider a time based measure, it can be quite the opposite if the level of knowledge, skill and specialisation is compared. In fact, many freelancers start out because they seek to further their knowledge in their industry, unable to further develop their skills and knowledge in their previous position.

Furthermore, a freelancer’s experience is directly evident and they are often required to adapt to learn multiple skill sets, not being restricted to what is already understood and practiced. A freelancer will work from start to finish, adapting and specialising in all aspects of the project, not just filling in a position on a production line.


Another misconception is that freelancers are less likely to meet deadlines, as opposed to a business with multiple staff members, as they can have multiple people working on a single project at once.

In fact, freelancers are more adaptable to deadlines, and able to undertake jobs in a lesser time frame as they are the only person that needs to be available for a project. Freelancers also generally have smaller schedules to manage, and are more available, often working outside the traditional working hours and are less susceptible to distractions from co-workers or company politics.

Good time management is vital for a freelancer, as missing a deadline has the potential to push out the schedule of other jobs that may be waiting. As such, it is imperative that a freelancer adheres to deadlines and manages their time efficiently as they are directly responsible for the result.


This is perhaps one of the most valuable attributes of a freelancer – working as sole operators means that all decisions are made directly by themselves.

A freelancer is his/her own boss, and can use their own discretion to make decisions based on the circumstance, not policy. They are not limited to specific software or procedure, and generally have experience with a large variety of tools, able to adapt to the project at hand, rather than adapting the project to suit a company’s ability.

Freelancers pride themselves on high availability, the ability to work on projects outside of office hours, and as mentioned previously, often supply a direct contact number to clients.

A freelancer is not a Salesman

This is a point which may often be overlooked, but it is important to note that a freelancer is providing a service, not making a sale. A freelancer will ensure that you are being delivered exactly what you are looking for, and a freelancer will know exactly what they are talking about.

A freelancer seeks a continued relationship with your business, and intends to make a difference. It is in a freelancer’s best interest to make your project successful, and their interests go far and beyond getting proposal approval or making a sale – the freelancer is there with you every step of the way.


Finally, freelancers are innovative, and constantly push boundaries because they can, and because they need to.

Freelancers are able to spend more time researching, discovering and experimenting to produce results that deliver beyond the standard. A freelancer is not limited to a standard process, and not bound by a specific procedure.

Innovation is important to a freelancer as they intend to prove their worth – and completing work that is new, different and beyond the capabilities and flexibility of traditional business, ensures this is the case.

To summarise, hiring a freelancer can be very beneficial to your next project. A freelancer is generally a highly experienced individual, capable of producing work that exceeds the quality of competing businesses, able to deliver in a prompt timeframe, and provide exceptional communication.

Freelancers are flexible and innovative, and strive to produce work that surpasses your expectations. Not bound by company policy or limited to one aspect of the project, a freelancer is with you every step of the way. As discussed, the misconceptions inherent with hiring a freelancer are completely unfounded, and in a lot of cases, the exact opposite of the reality.

When you do progress with your next project, consider the benefits of hiring a freelancer, and make sure the solution you choose is the right one for your company.

Written by: Avi Bisram

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